VoiceTube｜大人的聖誕節
聖誕節遊戲化互動頁面
以遊戲化互動為核心的聖誕特輯活動頁面。 翻轉傳統聖誕老公公形象，結合獎勵機制，誘發使用者自發性分享，達到社群擴散目的。 A Christmas campaign microsite driven by interactive gamification. By subverting traditional Santa imagery and pairing it with reward mechanics, the page encourages organic user sharing to fuel viral social reach.
Client
VoiceTube
Services
Visual Design UI & UX Design
Industries
EdTech
Date
2019/11
視覺策略：整體以經典紅綠主爲色調，結合討喜幽默的角色插畫，為品牌注入親切感與節慶歡樂氣氛。 專案成效：透過趣味角色與每日抽獎機制，成功引發社群分享，為平台帶來顯著流量與品牌聲量。 Visual Strategy: Grounded in a classic red-and-green holiday palette, paired with whimsical character illustrations that inject approachability and festive joy into the brand. Impact & Results: Leveraged playful character design and daily giveaway mechanics to spark organic social sharing, driving a significant surge in platform traffic and brand visibility.
團隊協作：使用 Figma 完成全頁面 UI 佈局，並精準標示動態規格與微互動範例，與前端工程師合作打造活動網頁。 Team Collaboration: Built full-page UI layouts in Figma and annotated precise motion specs with micro-interaction examples, partnering with front-end developers to deliver the campaign microsite.