創作者招募
社群圖文
為 SWAG 創作者招募計畫打造的 Instagram 系列社群視覺。針對女性受眾，以親和力高的插畫與簡潔資訊階層，打破既有刻板印象，打造低門檻且具吸引力的貼文。 An Instagram social media campaign created for SWAG’s creator recruitment initiative. Tailored specifically for a female demographic, the project combines an approachable illustration style with a clean information hierarchy to challenge traditional stereotypes and deliver an engaging, low-friction narrative.
Client
SWAG
Services
Visual Design
Industries
Tech
Date
2022/12
系列化視覺系統： 專為 Instagram 平台特性設計，建立統一的標題階層、色彩計畫與模組化版型，維持系列內容的高識別度與整體感。 輕量化資訊排版： 極小化文字比例，將招募資訊與創作者說明提煉為直覺的圖文結構，大幅降低觀者的閱讀門檻與認知負擔。 受眾導向的風格策略： 採用溫和、平易近人的插畫筆觸與視覺語彙，擺脫生硬嚴肅的招募感受，有效吸引女性目標受眾進一步探索與關注。 Scalable Visual System: Engineered specifically for Instagram’s platform dynamics, establishing standardized typographic hierarchies, cohesive color palettes, and modular templates to maintain seamless visual consistency across the series. Visual-First Content Structure: Minimized text density by distilling recruitment details and creator guides into intuitive infographic layouts, drastically reducing cognitive load and lowering the barrier to entry. Targeted Aesthetic Strategy: Employed warm, approachable illustrations and friendly visual language to soften the brand tone, effectively breaking stereotypes and engaging the target female audience.
