英文益開罐｜《職場英文術》
線上募資課程 Landing Page
針對《職場英文術》線上募資頁面，從初期的深藍商務精英風格（金秘書概念），靈活迭代至高彩度、具親和力的活潑視覺，兼顧講師專業度與大眾轉化率。 For the online crowdfunding page, the design strategy flexibly iterated from an initial dark-blue corporate elite aesthetic into a high-saturation, vibrant, and approachable visual style—balancing instructor credibility with mass market conversion rates.
Client
英文易開罐
Services
Visual Design
Industries
EdTech
Date
2022/05
提案初期以韓劇《金秘書為何那樣》的洗鍊職場美學為靈感，採用深海藍搭配講師正裝形象，打造幹練、高端且具權威感的商務精英視覺基調。 為降低線上學習的嚴肅壓迫感並貼近募資大眾受眾，依據業主需求將視覺轉向「活潑、亮麗且具明快節奏」的調性。導入明亮藍橘對比色系，同步優化痛點文案版面，提升親和力。 The initial proposal drew inspiration from the sleek workplace aesthetic of the Korean drama 《What's Wrong with Secretary Kim》, combining deep sea blue with formal instructor attire to establish a sharp, high-end, and authoritative corporate elite visual tone. To reduce the rigid intensity of online learning and better connect with the general crowdfunding audience, the visual direction was shifted toward a "vibrant, bright, and dynamic" tone per the client's request. Introducing a bright blue-and-orange contrast palette while optimizing the layout for pain-point copy successfully enhanced overall approachability.
