SWAG|2024 總統大選

Generative AI Workflows

配合平台主題調查,將各政黨支持者的數據特徵轉化為具體的角色人設。 結合候選人形象特徵與性向偏好輪廓,運用 AI 繪圖量身打造風格鮮明且兼具話題性的專屬角色插畫 Archetype-Driven AI Illustration: Translated platform survey data into distinct supporter archetypes (ranging from executive to tech personas). Combined candidate likenesses with user profiles, leveraging Generative AI to produce playful, high-impact illustrations tailored for the campaign interface.

Client

SWAG

Services

Visual Design

Industries

Tech

Date

2023/08

活動針對平台用戶,解密各政黨支持者的性癖好與輪廓 國民黨支持者:風格像韓系霸道總裁,戰鬥時間最長,偏好全裸 民進黨支持者:風格像溫柔大哥哥、大姊姊,偏好巨乳 民眾黨支持者:風格像直率理工男、做事不囉唆,喜歡直接上 視覺提案涵蓋「童趣擬人」與「寫實漫畫」兩種風格 考量寫實人物細節繁複且極耗時,導入生成式 AI 協作突破繪製瓶頸,維持高品質同時大幅縮減開發工時 Targeting platform users, the campaign decoded the sexual preferences and user profiles across political party supporters: KMT Supporters: Styled as K-drama-style dominant CEOs, boasting the longest stamina, with a preference for full nudity. DPP Supporters: Styled as gentle, caring older brother/sister figures, with a preference for large busts. TPP Supporters: Styled as straightforward, no-nonsense tech guys who prefer getting straight down to action. llustration Style Exploration: Explored two visual directions—playful anthropomorphic cartoons and realistic comic portraits. To bypass the heavy time investment of realistic rendering, Generative AI was integrated to maintain high visual fidelity while accelerating production timelines.

專案成效: 成功引爆社群討論與新聞媒體報導,顯著提升品牌曝光度與社群互動率 Project Impact: Successfully sparked viral social media buzz and earned press coverage, significantly boosting brand exposure and user engagement.